Instagram tests new features for age verification

The Meta-owned platform has always looked for ways to keep updating its technology and new features to try out every now and then.

On Thursday, Instagram stated that it will be testing new features designed to verify the ages when people say they are 18 and older via mediums like video selfies, vouching from adult friends, and providing an ID. The third way to verify your age is named social vouching. In this process, you may avail the help of three of your friends who are 18 or above in age, to vouch for you provided they aren’t doing so for anybody else at that moment. The company said that the vouchee gets the list of six people randomly with no family member on it

The company has partnered with London-based digital identity startup Yoti, a company that specializes in online age verification to ensure users’ privacy. It follows a process where users will have to upload a video selfie to verify their age, after which Yoti’s technology estimates their age based on facial features. Both Meta and Yoti will then delete the image post the age verification.

Instagram has constantly been looking for ideas to deliver age-appropriate content and advertisements to its audience without hindering any regulations and maintaining its users’ loyalty. The test is to be commenced in the US first. This new verification method has two main use cases: adults who mistakenly registered as minors and are attempting to enter their correct age; and teens who are attempting to get around the platform’s age-restrictive rules. “When we know someone is a teen (13-17 years), we provide them with age-appropriate experiences like defaulting them into private accounts, preventing unwanted contact from adults they don’t know, and limiting the options advertisers have to reach them with ads,” Erica Finkle, Director of data governance at Meta, said in a blog post.

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