A former Twitter executive recently advised people not to work at or advertise Twitter after Elon Musk’s purchase of the company. Taking to social media, Katie Jacobs Stanton, Twitter’s former vice president for global media, called Mr Musk’s Twitter takeover ‘toxic’ and recommended people and brands to stay away from the microblogging site. ‘In a million years, I never thought I would feel this, let alone Tweet this, but I would not recommend any person work at Twitter nor any brand advertise on Twitter given this toxic takeover,’ Ms Stanton wrote on Twitter.
According to The Independent, Ms Stanton left Twitter six years ago, and now serves as a board member at a number of companies including Yahoo, and runs her own investment firm, Moxxie Ventures.Ms Stanton made the comment last week on Wednesday in the wake of an email Elon Musk sent to the remaining employees of the company, demanding that they commit to a new ‘hardcore’ working setup or resign.
In her post, she retweeted a report about the email, in which Mr Musk spoke about a ‘fork in the road’. Mr Musk also said that the site would need to become ‘extremely hardcore’, which would mean ‘working long hours at high intensity’. He told the Twitter staff that they would either commit to the new version of the company or reject it and resign. Nearly 1,200 employees resigned after the ultimatum, forcing Twitter to close their offices till Monday.
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